EP:23 - SXSW 2024: The Ultimate Pick Up Line - Who Knows You? The New Power Play in Networking & Personal Branding

In today’s digital age, networking is no longer about what you know—or even who you know—it’s about who knows you. With LinkedIn, Instagram, and TikTok redefining personal branding, is traditional networking still worth it? Or should we be focusing solely on up-skilling and boosting our online presence? This panel, recorded live at SXSW Sydney 2024, dives into how the creator economy has changed the game for personal branding and business growth. We discuss the ongoing crisis of connection in an era where we are more digitally linked than ever before. Are in-person connections still essential, or is the future all about who shows up best online? Key Discussion Points: The evolution of networking in the creator economy Personal branding as the ultimate career hack How to balance digital presence with real-world relationships The role of AI and authenticity in online networking Why building connections is more about who knows you than ever before Featuring: Hayley Westoby – Founder of Gambit Collective & Spicy Boi Condiments Lauren Meisner – Founder of Centennial World Sophie Hood – Founder of Seoul Tonic Moderated by Mal Chia – Fractional CMO & Founder at Ecom Nation If you’ve ever wondered how to make an impact in an oversaturated digital landscape, this conversation is for you. Listen in as industry leaders share their networking secrets, personal branding strategies, and real-life lessons on how to stand out and be remembered. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/ Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Mal on LinkedIn: https://www.linkedin.com/in/malchia/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby