EP 23: XPROMOS Instant Marketing Insights #16-18

EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that had been around for over 60 years. You'll also hear how we maximized sponsorship value and drove a positive ROI by sharing assets across corporate silos. And finally, hear how we created unique value for Mattel's best retailers to ensure success and support of the Barbie brand. For more information on us, visit our show page at xpromos.expert