Ep. 231 How to Turn Scientific Innovation into a Thriving Business with Dr. Eric Reese

Show Notes:Brilliant science is not enough to build a successful company.Many life science startups develop groundbreaking products, yet struggle to gain traction because they focus on the technology instead of the customer's problem.In this episode of Business Growth Spotlight, Heidi Schalk sits down with Dr. Eric Reese, CEO and Co Founder of Forever North Partners, to discuss what it really takes to commercialize innovation, build customer focused organizations, create high performing teams, and use AI to strengthen people instead of replacing them.Dr. Reese brings decades of experience in life sciences, sales, marketing, and commercialization. Together they explore why many startups fail to connect with buyers, how leaders can build stronger cultures, and why human relationships remain the greatest competitive advantage in an AI driven world.If you're building a business, leading a team, or bringing a new product to market, this episode is full of practical lessons that apply far beyond the life sciences industry.About Dr Eric ReeseDr. Eric Reese is the CEO and Co Founder of Forever North Partners, a commercialization and business strategy firm serving life science companies. His background spans scientific research, sales leadership, marketing, executive leadership, and business growth.Forever North Partners helps organizations navigate commercialization, sales strategy, marketing, operational support, and business growth while providing customized solutions based on each company's stage and goals.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/eric-l-reese-ph-d-52532518/ Website:  Forever North Partners Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute Briefing all about Visibility and Business Growth:  https://becomeairecommended.com/future-of-visibility