Ep. 232 How Asian Brands Are Winning Global Markets with Virtus Asia CEO, Jan Harling

Show Notes:What actually makes a brand work in a new country, and why do so many get it wrong?On this episode of Business Growth Spotlight, Heidi Schalk talks with Jan Harling, Founder and CEO of Virtus Asia, about the gap between companies that cross borders well and the ones that stall out the moment they leave home.Jan has spent close to twenty years running international marketing for Huawei, Oppo, and OnePlus, and he brings that experience to a conversation covering localization, global branding, AI, media strategy, and the reason customer behavior deserves more of your attention than it usually gets.If international expansion is on your roadmap, or you just want people to notice your brand, there is a lot here worth taking notes on.Bio:Originally from Germany, Jan has spent over 20 years in Asia (Beijing, Shanghai, Hong Kong, Shenzhen and Bangkok). He is a seasoned expert in communication and marketing and has had local, regional and global roles in both international 4A agencies as well as on the client side (Global Media Investment Director at Huawei, Global Media Director at OPPO, Regional Director for Brand Media and Performance at foodpanda). He is passionate about insights, creativity, strategy and innovation and specializes in driving measurable business results through strategic campaigns and effective leadership. He successfully developed and implemented holistic data driven campaigns for world leading brands of various industries throughout China, Asia Pacific and Western Europe.Fluent in English, German, conversational in Mandarin Chinese and equipped with an MBA. As a respected industry expert, Jan is a regular industry panellist and judge for distinguished global, regional and local and marketing awards.Since 2023 Jan leads Virtus Asia Consulting as the CEO aiming to become the partner, he always wanted to have.To connect with our guest, click on the links below:LinkedIn: https://www.linkedin.com/in/janharling/ Website:  www.virtusasia.com Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint 🎁Join us for a free 60 Minute webinar: Become the Business People Choose First:   https://becomeairecommended.com/grow