Ep 236: The state of CRM addressed with Optimove

Today’s episode is the long-overdue second part of our discussion with Optimove’s CEO, Pini Yakuel as part of our CRM-focused podcast. So James Ross and Pini decided, during the last podcast, that the duo should probably revisit the current state of CRM due to only managing to get through two topics but, in hindsight, providing a brilliant educational session for listeners of this CRM series that has created a building block for future episodes. In today's episode of iGaming Daily, sponsored by Optimove, James and Pini will dive more into Optimove's successes and failures over the last 12-months, mistakes marketers still doing in 2024, as well as aims and ambitions for the next 12-months. Host: James RossGuest: Pini YakuelProducer: Anaya McDonaldEditor: James RossRemember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.