Ep 239: The importance of F2P games with Incentive Games' John Gordon

The iGaming Daily podcast returns after its brief week break! And in today's episode, supported by Optimove, Joe Streeter takes over the hotseat with an interview conduct during the brief hiatus with Incentive Games' CEO and Co-Founder, John Gordon, to discuss free to play games, such as Match5, and their importances in the current igaming landscape. As well as exploring the topic of player retention and Incentive Labs, the duo also delved into the recent Old Firm derby with Celtic vs Rangers and Manchester United dropping more points in the race for top four. Host: Joe StreeterGuest: John GordonProducer: Anaya McDonaldEditor: James RossRemember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.