Ep 24.10 - Jay DeCoons, VP of Global Affiliates CrossFit

What this episode covers

In this episode of 'Kettlebells and Cocktails', host John is joined by special guest Jay DeCoons the Vice President of Global Affiliates at CrossFit. They discuss Jay's initial experiences with CrossFit and his first Open competition, highlighting the importance of scaling workouts and the sense of community within CrossFit affiliates. They delve into Jay's athletic background, which includes team sports, cycling, and triathlons, and how CrossFit has uniquely impacted his fitness journey. The conversation shifts to Jay's role at CrossFit, focusing on affiliate support and growth, the power of the CrossFit brand, and the goal of expanding the CrossFit community. Jay shares insights into the challenges and strategies for sustaining successful affiliates, emphasizing the brand's value and the ongoing efforts to enhance affiliate resources and support systems. They also discuss the future of CrossFit, targeting 30 million participants worldwide, and the vital role affiliates play in achieving this goal. Jay reflects on his family's perception of his CrossFit involvement, underlining the impact of fitness on his children's lives.

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