Ep 24 | Experiential Marketing: Increase Your ROI and Get Customers Talking About Your Brand with Dan Gingiss

Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through experience, you are able to tell your story and connect with customers on a deeper, emotional level. However, as experiential marketing is increasingly becoming a sought-after strategy in the events sphere, it’s getting trickier to stand out. So how can you create an experience that drives real results and keeps them coming back for more? On this edition of “Event Marketing: Redefined,” we are delighted to have Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.” After spending over two decades leading companies in both Customer Experience and Marketing, Dan is going to let us in on their secret to success! He'll be touching upon topics such as: - How event marketers should be reverse engineering the experiences they create - The WISER framework (and how it applies in events) - How to focus on experience and know what strategies to implement - And much much more! Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks. Connect with Dan: On his LinkedIn: https://www.linkedin.com/in/dangingiss/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined