Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM

Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.In this fascinating interview we touch on:how large firms handle and manage marketing and BD,  her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. This episode was recorded on Thurs June 03 2021Resources Abbas MarketingSOMIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo