Ep 24. Victoria Lozano, CMO, Crayola | How to Turn a Brand into a Theme Park

Remember that shiver of excitement that comes with opening a fresh box of 64-count crayons? That's what Crayola CMO Victoria Lozano has been capturing for more than 15 years. In this episode we dive deep into the world of location-based brand experiences, creating original brand IP and how to keep a campaign fresh when it runs over multiple years. She even gives the secret to getting a competitive brand management role without an MBA.LINKSVictoria Lozano on Linkedin Campaign for Creativity Crayola Creativity Week Creative Acts of ColorCrayola Experience Pablo animated series