EP 243 - Bitesize: Challenging the Norm of Marketing Strategy episode artwork

EPISODE · Jul 14, 2025 · 9 MIN

EP 243 - Bitesize: Challenging the Norm of Marketing Strategy

from Alt Marketing School · host Fab Giovanetti

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowdABOUT OUR TEACHERJoe Burns is a multifaceted strategist who serves as Head of Strategy at Quality Meats Creative, one of the top small creative agencies according to AdAge. His work spans brand strategy, creative strategy, communications strategy, design strategy, and more. Joe's approach is rooted in practicality and hands-on experience, from writing ads to building econometric models.EPISODE RESOURCES  ✍️Listen to EP 215: "How to Leverage Intuition and Data for Strategic Success" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find Joe on LinkedIn: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowdABOUT OUR TEACHERJoe Burns is a multifaceted strategist who serves as Head of Strategy at Quality Meats Creative, one of the top small creative agencies according to AdAge. His work spans brand strategy, creative strategy, communications strategy, design strategy, and more. Joe's approach is rooted in practicality and hands-on experience, from writing ads to building econometric models.EPISODE RESOURCES  ✍️Listen to EP 215: "How to Leverage Intuition and Data for Strategic Success" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find Joe on LinkedIn: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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EP 243 - Bitesize: Challenging the Norm of Marketing Strategy

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This episode was published on July 14, 2025.

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🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies...

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