Ep 245: Secrets to Scaling Black Friday Part 1 With Jordan West

Send us a textHolidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so?In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get holiday-sale ready!KEY TAKEAWAYS FROM THIS EPISODEBlack Friday is when people spend more of their money than ever.Release new products specifically for people who are in gifting mode. Be the feature menu for your customers, let them know what they can buy as gifts.Potentially launch some of your other sales earlier.If your sales are very steady and you’re doing great without any discounting, then just keep on going. You don’t have to incentivize with discounts.One practical reason to run some of your sales earlier is fulfillment. You don’t want to be caught up in the holiday nightmare.Prepare for your holiday sale by building your lists. Email, SMS, messenger subscribers, and having a mobile app, all of these are going to help you when you launch your sale.Just because everybody is doing Black Friday Sale doesn’t mean you have to.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply