Ep 246: Marketing Sustainability & the Future of Fashion Ecommerce With Paula Maldonado, Dauntless

Send us a textOur world needs more sustainability, but let’s face it, it’s more costly at first. Is it worth it?In this episode, Paula Maldonado, Founder of vegan fashion brand Dauntless talks about how consumers view sustainable brands and how most consumers are very supportive of them. She also shares what works in their marketing and how they negotiated their way into Macy’s. Listen up and learn more about the sustainable market.KEY TAKEAWAYS FROM THIS EPISODE8 out of 10 consumers are willing to pay 35% more on average for sustainable brands.Instagram is good as a photo library of your products.Email is an excellent way to educate customers.Stick to what is working.It’s each company's responsibility to make a positive impact.Be ok to say no to a deal. If it doesn’t work, then don’t do it, even if it’s something big. It will hurt your brand.Just because it looks pretty doesn’t mean it will work.Look at your cost and margins. Having a small team with the right people is effective.TODAY’S GUESTPaula Maldonado is the founder of Dauntless.Dauntless is a cruelty-free and sustainable fashion label founded in New York in Bogota, Colombia, with a responsible modern supply chain.  Connect and learn more about Paula and Dauntless here: Website: https://dauntless-clothing.comLinkedIn: https://www.linkedin.com/in/paulamaldonado/Instagram: https://www.instagram.com/dauntless_nyc/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply