Ep 247: Coaching, Community & Career Longevity: Behind the Scenes with Jarrah Ingram

In this episode, Bex chats with Jarrah Ingram — a glute growth coach and gym owner who’s built a thriving hybrid business in Adelaide that blends in-person training, online coaching, and a strong, value-driven team culture. Jarrah takes us behind the scenes of his journey — from humble beginnings running sessions with Gumtree gear in uni lecture halls, to building a coaching empire supported by a tight-knit team of employed coaches (not contractors). He shares the quote that reshaped his coaching philosophy, the power of niche marketing (especially in the glute space), and why building a real community has been the foundation of his success. If you're a coach who’s burnt out, stuck, or unsure how to scale — this episode is full of insight, strategy, and lived experience to help you create a business that lasts. 💡 What You’ll Learn: Why coaching is 80% communication and 20% strategy How Jarrah built his gym and online platform during COVID — and came out stronger Why niching down (especially into glute training) was the best decision he ever made The mindset shift that helped him turn his passion into a sustainable career How community-driven events like The Empowerment Project create authentic marketing and deep client loyalty The difference between sales and marketing — and why most PTs get it wrong What to focus on if you're stuck, burning out, or ready to pivot online 📣 Jarrah’s Top Advice for Coaches: “Pick a niche you're obsessed with — the kind of thing you can binge on for hours without getting bored. That's what will make you an authority people trust.” 📚 Recommended Resources: Content & Sales Strategy: Brian Mark — for coaches learning how to speak to their avatar Training & Hypertrophy: Mike Israetel, Jeff Nippard, Coach Kassim — science-backed insights that are actually applicable Nutrition Science & Debunking Myths: Lane Norton Connect with Jarrah: Instagram:@jarrah.ingram Gym IG: @leaphealthclubs YouTube: @jarrah.ingram Tiktok: @jarrah.ingram 🚀 Thinking About a Career in Fitness? Whether you're starting from scratch or want to level up as a coach, check out our Certificate III & IV in Fitness, plus CEC Courses for continuing education: 👉 Fitness Education Online