Ep 25 - A Heritage Brand Grounded by its Mission: Featuring Max Siegelman

What was your COVID project? For Max, that was building a clothing brand worn by artists like LL Cool J and Post Malone as well A-Listers such as Kendall Jenner. But this wasn't just any clothing brand. Max was building his brand methodically, focused on keeping production in house in and around New York City to create a locally sourced clothing line while staying true to his father's mission of helping those in need via equine therapy. Each sale contributes a portion of the amount to local therapy programs like HorseAbility that supports doctors, nurses, veterans, people with PSTD, and children with special needs. You might see Siegelman Stable hats as a "if you know, you know" pop culture clothing brand, but Max's true mission is much grander than that. Max Siegelman is the founder for Siegelman Stable, an emerging premier fashion brand. He has worked with Kanye West, Virgil Abloh, LL Cool J, Brandon Marshall, and more while also expanding his reach with brand collaborations including multiple NBA teams, Puma, Hypebeast, Lexus and beyond. Max also runs cultural relevance for the largest out of home media agency, OUTFRONT Media. More on Mile 40: ⁠⁠https://mile40podcast.com/⁠⁠ Instagram: @mile_40_podcast @bishoy_tadros Purchase Your Copy of Break Barriers OR Audacious Today - Use Code MILE40 for 20% off: ⁠⁠⁠⁠https://www.bishoytadros.com⁠⁠⁠⁠