Ep. 25 Fear and loathing in social media with Michelle Blevins

The Michelle Blevins shares her experiences with communicating, branding and innovating through the various mediums available to all property restoration, construction and insurance professionals. Rather than approaching social media with fear and loathing, for the DYOJO Podcast Episode 25, we discuss various approaches to thriving by building a clear culture, developing a consistent product and communicating what makes your organization unique.    Michelle Blevins in the editor in chief of Restoration and Remediation Magazine (R&R), she is also a recruiter for Wylander Solutions and she is one of the few professionals we have had on the podcast that are working in the field they set out and studied for. Prior to R&R she was executive producer for Heritage Broadcasting. Michelle is constantly working behind the scenes to keep relevant content flowing for the property restoration industries premier media outlet as well as innovating ideas such as the Women in Restoration Award and The Ladder Award for young professionals.    One thought that Michelle brought up is that fear of bad reviews should not be a deterrent to engaging your market through social media. A negative review can provide you with an opportunity to address shortfalls in your process and perhaps by documenting that process you can turn a potential negative into a glowing positive. We know that it is impossible not to make mistakes, but a lot can be gained by how we approach and respond to those errors.    Keep an eye out for the soon to be released book Be Intentional: Estimating from Jon Isaacson. You can view our discussion via The DYOJO Youtube Page and you can listen to The DYOJO Podcast wherever fine podcasts are listened to (Spotify, Apple, Anchor, Google). You can read more on this topic, and many others, in Jon's monthly column The Intentional Restorer from Restoration and Remediation (R&R) Magazine.   Michelle Blevins - https://www.randrmagonline.com  Special thanks to our sponsor - Ed "The Restoration Lawyer" Cross - TheRestorationLawyer.com - $100 discount with promo code PODCAST through 8/7/2020  The DYOJO - https://www.thedyojo.com  The DYOJO Podcast - https://www.thedyojopodcast.com  The Intentional Restorer - https://www.randrmagonline.com   Intro video for The Intentional Restorer created by the talented Edward H. Cross, aka The Restoration Lawyer (guest on The DYOJO Podcast Episode 3)   Additional music “Bird Food" by DJ Freedom and "Simpler Times" by The 126ers   Wardrobe: Jon hats: Coldfire Brewing (Eugene, OR), Camp 1805 Distillery (Hood River, OR), GMS Podcast; shirts: Seattle Sounders, The DYOJO green