Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients they approach the media and awards social media and digital has played a huge role in their business. Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. This episode was recorded on 08 October 2021.ResourcesAbbas MarketingStröm Architects Dave Sharp – Instagram is dead - MITR podcastHufton + Crow  PhotographyJames Silverman PhotographyJohn Pawson Gino Wickman Greg McKeown – essentialism Seth Godin – This is Marketing The Business of Architecture podcast If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo