Ep. 251 – Renegade Lawyer Marketing (Audio Book) – Chapter 26: Stop Wasting Money on Marketing

Great marketing isn't just about the ad. In Chapter 26 of Renegade Lawyer Marketing, Ben Glass shares four questions every lawyer should answer before launching a campaign—and explains how better follow-up, systems, and referral relationships can turn marketing dollars into real results.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.