Ep 259: How to build trust to grow your government business

Today we are talking about the importance of trust in business with author and expert Natalie Doyle Oldfield, who wrote the book, "The Power of Trust: How Top Companies Build, Manage, and Protect It." Natalie's research shows that trust is essential for making sales. Buyers are more likely to do business with companies they trust and are willing to pay more for products they trust. Building trust also leads to higher renewal rates, fewer cancellations, and more referrals. But trust is not just a concept; it's a skill that can be learned. Natalie has developed a framework of eight principles that businesses can use to build a culture of trust. By following this framework, companies can make trust a sustainable and ongoing part of their operations. Listen in to discover how trust can transform your business! ----- Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession ----- Federal Access is helping Government Contractors win more contracts. It can help you too. Here's a special offer. Visit https://federal-access.com/gamechangers today and get started for just $29. *You are going to get access to a digital copy of the Government Sales Manual. * Over 100 strategy videos * More than 30 webinars * 300 documents and templates AND * SME support. So when you run into an issue, you can email me directly for help. Go check out this special offer today at https://federal-access.com/gamechangers