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EP.26 潮牌杂谈——从Palace到MSCHF，风口上的圈层，街头能否真我？ episode artwork

EPISODE · Mar 13, 2023 · 1H 3M

EP.26 潮牌杂谈——从Palace到MSCHF，风口上的圈层，街头能否真我？

from Slow Brand

潮牌像是一管兴奋剂，猛烈注入了被传统服装和时尚品牌的平静市场，联名、限量、签售等形势从尝鲜变成了一种新常态。时至今日，潮牌似乎已经成为了生活中常见的一块拼图。它们代表的“真实”态度从何而来，它们取得的成功又和“想象中的社群”有着怎样的紧密关联？本期我们将分享我们喜欢的「潮牌」与“反”潮先锋MSCHF，试着与大家探讨它们所带来的影响。00:30 怎样定义现在的当红炸子鸡——潮牌06:08 对于Streetwear和潮牌的主观分类12:02 潮牌成功要素的探讨17:00 对传统商业模式的颠覆27:32 英式“不喧嚣”——PALACE32:05 纽约的真诚和爱——Noah39:25 激进猫猫头——RIPNDIP41:45 黑色幽默创意军团——MSCHF49:27 衍生出的新形态&新文化55:02 大众品牌该如何像潮牌一样，获得小众的青睐？59:15 「想象中的社群」“街头霸主”Supreme - 出什么品类都合理PALACE在纽约的门店PALACE街头社群Noah的1% pledgeNoah的门店（左：纽约；右：东京）“臭名昭著”的中指猫RIPNDIPBraindead Studios和视觉冲击MSCHF的代表作品延伸阅读“想象中的社群”对潮流文化的反讽NOAH品牌解析（上）MSCHF的“艺术展”之旅Music by Aves - Sneakers在小宇宙查看该单集文稿

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EP.26 潮牌杂谈——从Palace到MSCHF，风口上的圈层，街头能否真我？

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