Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  In our conversation, we cover how Gleeds marketing is:  moving towards being more strategic and customer-focusedtaking a sector-focused and campaign led approachhaving a clear brand and tone of voice that is both professional and playful using LinkedIn to drive relationships and businessThis episode was recorded on 26 October 2021.Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. ResourcesAbbas Marketing GleedsIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo