Ep 26: From Geek Squad to Health Squad with Brian Urban

What if the Geek Squad could help your grandma stay healthy at home? Best Buy Health is already making it happen! Brian Urban, head of Population Health and Commercial Strategy at Best Buy Health opens up a whole new world of options to host Rosa Hart. Together, they dive into how one of America's most iconic retail brands is revolutionizing healthcare for older adults—starting right in their homes. Brian reveals how Best Buy Health is harnessing the power of technology and the famous Geek Squad to deliver compassionate, in-home care support. From remote monitoring to building trust with culturally diverse communities, Brian breaks down why healthcare must be reimagined through the lens of access, equity, and tech-enabled personalization. He also shares his unique career path through various sectors of healthcare, offering insights into why population health must move from a buzzword to a foundational strategy—and how communities, nutrition, and early prevention play a critical role in that vision. And don’t miss their deep dive into this question: If you had a billion-dollar grant to fix healthcare, where would you start? Key Takeaways: Best Buy Health is committed to enabling healthcare through smart, compassionate tech solutions. The aging population is a driving force behind their innovation strategy. Geek Squad Health agents are being trained to provide in-home health support, not just tech troubleshooting. Culturally competent care and trust-building are essential for success in underserved communities. Brian Urban brings a diverse background in healthcare to his work in commercial strategy and population health. Socioeconomic gaps deeply affect healthcare access—and addressing them is key to true health equity. Preventative care should begin in infancy, not adulthood. Access to healthy food and strong community infrastructure are non-negotiables for better health outcomes. To learn more about Best Buy Health, you can find Brian Urban on LinkedIN: https://www.linkedin.com/in/brian-urban-8416b571/ 📱 Follow Rosa Hart on your favorite social media platform @NurseRosaSpeaks For more podcasts hosted by Rosa Hart, tune in to Stronger After Stroke, Aging Like A Pro, and The Lou Review.