Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell

This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories. In our conversation we discuss: The best way Marketing can align with Sales to produce better content What content must achieve to be relevant to the modern buyer The process you must follow to produce aligned messaging which can lead to higher value sales conversation with buyers When you should audit your current content library Additional Resources: PivotalWriting.com Connect with Mike on LinkedIn or Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS