Ep 26. Niclas Bornling, CMO Shibumi Shade (ex Salomon, Black Diamond, New Era, Keen, Houdini) | The Algorithm is Killing Creative

When it comes to advertising, what is the far edge of edgy? How much risk is too risky? Niclas Bornling thinks maybe we're playing it too safe, and letting the algorithms dumb down creativity. In this episode, he talks about his days at Salomon and the campaign that almost cost the brand its biggest retailer. We look back at the heyday of print advertising in ski and snowboarding and consider what we can bring to our marketing and brand campaigns today.LINKSNiclas Bornling on LinkedIn Fact check: 3,000 injuries a year by beach umbrella. One death. Ingemar Stenmark The New Canadian Air Force Intersport Jean-Luc Diard Salomon S-core surfboard Scott Mellin, Chief Brand Officer, Salomon