Ep. 26 Unleashing the Power of Your Pet Care Origin Story

Did you know that sharing your origin story can transform your pet care business? Would you like to know how sharing your story can be the secret weapon that helps you stand out from the ever growing competition? When you share how your business journey was birthed, and where your passion for pets was born, it creates strong client connections with local pet parents who only want to their dog looked after by your business. In this episode of the Pet Boarding and Daycare Podcast, host Dom Hodgson delves into the importance of origin stories, and why successful business, and successful people, always have a memorable origin story. We hear the inspiring personal story of Sanam Karanukar, a dog trainer from Mumbai, and learn how despite being in a car accident in 1995 that left her paraplegic, she was able to run a home-based dog boarding facility for over 20 years. We also catch up with Allison, Henry and Kristen as they share the origin story of their doggy daycare business, Scouts Honor.  In this episode, you’ll discover: The Scouts Honor Origin Story – How dog trainer Kristen doorstepped Allison and Henry, which birthed a dream doggy daycare business. The Magic of Storytelling: Why your origin story is crucial to help you connect with perfect clients who are aligned with your values. Inspiring Indian Dog Trainer: How a life-changing accident sparked the creation of a successful home-based dog care business. From Assistance to Empowerment: The role of assistance dogs in shaping Sanam’s pet care journey. Phone Prank Dating Success! How Sanam met her husband through phone pranking, and how they got into dog training together, and built a business. Creating a Homely Environment: How Sanam has crafted a unique, comfortable space for pets without traditional kennels. And much, much more… Tune in for an inspiring episode that highlights how sharing your business journey can help you map out a more successful future. Thanks to this week’s guests Allison, Henry and Kristen from Scouts Honour, you can find out more about their award winning business by clicking here Also, huge thanks to Sanam Kuranaker, you can follow Sanam on Instagram at @perfectpoochmumbai If you need a business development consultant to help you create a marketing plan for the next phase of your business growth then Dominic Hodgson can help. To find out more about Dom’s pet business consulting services go to petbusinessmarketing.com You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Episode Time Stamps: 01:01 – Coming up this week on the show… 02.09 – Dog news – The USA Gymnastics team therapy dog 06.45 – Why you need to tell your business story  12.09 – Scouts Honor origin story  18.47 – Dom’s dog training origin story 20.40 – Meet Sanam Karanukar 22.17 – How Magic the assistance dog inspired Sanam to take up training 29.48 – Why dogs need more than two walks a day  32.46 – Dog trends in India   39.38 – How Sanam does online training consults 45.59 – How to connect with Sanam  46.18 – Coming up on next week’s show…