EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped

from Alt Marketing School · host Fab Giovanetti

Get your copy of the book at https://customerdriven.marketingIn this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation. BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

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This episode is 4 minutes long.

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This episode was published on December 21, 2025.

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