Ep.27 Caryn Wasser, Chief Brand Officer, Little Spoon | The biggest food launch in Target's history

Baby food sensation, Little Spoon spent a decade as a DTC brand, building a massive following through customer-first thinking and killer—unconventional—brand partnerships... think Graza, Rachel Antonoff and Dusen Dusen. But this year, it did the biggest single brand food launch Target has ever seen: 23 products across six different aisles. Caryn Wasser has led marketing for all of it and has thoughts about what brand moments to seize vs ignore, and how to make the leap from pure ecomm to retail sensation.LINKSCaryn Wasser on LinkedIn Little Spoon Target Launch Little Spoon x Meet Cutes NYC Little Spoon Taylor and Trave memes Little Spoon + Sauz Little Spoon + Graza Little Spoon + Dusen Dusen Little Spoon + Rachel Antonoff Little Spoon + Grillo's Pickles Skin Deep + Little SpoonCAVA Dunkin Liquid Death Ryan Air