Ep. 27: The Feminine Approach to Marketing [Lisa Haukom]

About Lisa Haukom Lisa Haukom is a creative director and visibility strategist who helps founders and creatives do what they do best and be seen for it. As the founder of The Goldenbrand, Lisa has helped countless women define their personal brands, craft a presence that actually feels like them, and show up powerfully in their work and their lives. Known for her intuitive approach, she guides clients to the kind of clarity and confidence that makes their visibility sustainable and magnetic. Lisa pioneered the now widely adopted method of remote photography, using only an iPhone and her signature eye to help clients around the world tell their stories visually. But her genius goes far beyond the lens: through her creative direction, editorial sensibility, and signature method No More Bad Photos, Lisa teaches women to stop hiding, start showing up, and become the reference in their own stories. Her work and home have been featured in Better Homes & Gardens, Cottages and Bungalows, Sunset Magazine, Oregon Home, and the forthcoming fall issue of Where Women Create. She lives in the Pacific Northwest with her family.   Summary In this episode of the She Designs Podcast, hosts Desha Peacock and Christine Martin welcome Visibility Strategist Lisa Haukom to discuss the importance of visibility and collaboration for female entrepreneurs. They explore the challenges women face in being visible online, the innovative techniques of remote photography, and effective strategies for growing an email list. Lisa shares her insights on using Substack as a platform for community engagement and offers valuable advice for new business owners on how to design a life and business they love. Gold Nuggets Visibility is not just about showing up; it's layered and requires sustainability. Finding your unique voice and medium is crucial for effective visibility. Remote photography can help clients feel more relaxed and authentic. Collaboration can enhance visibility and create meaningful connections. Growing an email list requires genuine engagement and quality content. Substack offers a community-focused platform for writers and creators. It's important to enjoy the process of creating content for your audience. New business owners should focus on what feels true and exciting for them when choosing a platform. Building a community around your work can lead to organic growth and support. Show Notes 00:00 Introduction to She Designs Podcast 00:44 The She Designs Retreat Experience 01:54 Introducing Lisa Hocum: Visibility Strategist 02:45 The Importance of Visibility and Collaboration 05:46 Overcoming Visibility Challenges for Women 08:35 Finding Your Unique Voice and Medium 11:36 Innovative Remote Photography Techniques 14:46 Collaboration Case Study: The Porch Project 17:34 Growing Your Email List Effectively 20:35 Exploring Substack: A New Platform for Writers 23:48 Advice for New Business Owners 26:44 Final Thoughts and Golden Nuggets Where to find Lisa: Website Instagram Substack   Join our community! Follow this podcast and share with a friend! In the world of podcasts, reviews are everything! Please rate and review this episode on your favorite platform.  Visit our website to get the latest on episodes, behind the scenes info, and upcoming events & retreats.  Say hi on the gram!