EP 272 -  What’s Really Shaping Marketing in 2026? Reports Decoded episode artwork

EPISODE · Feb 1, 2026 · 48 MIN

EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded

from Alt Marketing School · host Fab Giovanetti

Enjoy this sneak peek from our all-access pass membership: Join the communityFancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.ABOUT OUR TEACHER 👩‍🏫Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialstudioTikTok: @beccasocialBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

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EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded

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