Ep. 276 NOT ENOUGH CONTENT?

Maybe you're an emerging speaker, and you don't think you have enough content. Perhaps you're experienced and have been delivering the same material for a long time. Where do you find more content? Darren and Mark provide strategies for finding new content, 'upping' your game, and being unforgettable.   SNIPPETS: • Ask: Is there better content available   • Perform deeper research on your subject   • Dive deeply into client concerns   • Interview clients for content and connection   • Tap into your expertise network   • Understand that you don't know everything about your topic   • Be willing to upgrade your existing material   • Find out what and who are trending in your area of expertise   • Verify all new content using multiple sources                                             • Revisit the 'basement' and 'archives' of your life   • Test new material and listen to your audience to find out what resonates   • Challenge yourself to provide something new every year