Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West

Send us a textPaid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.Grab your pen and paper and listen up!KEY TAKEAWAYS FROM THIS EPISODEWhen you write subject lines, keep them short and sweet.Make your titles clickable, not clickbait.Be clear before being clever.Subject lines that ask questions tend to engage subscribers better.Know your customers and test what works.Take note of the right time to send e-mails.Transactional emails should be sent right after the purchase.Segment e-mails by customer types. Do not send campaigns to your entire list every time.Test your preview text.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply