Ep. 2789 ColleMassari: a long-term vision rooted in Montecucco with Giuliano Guerrini | On The Road With Stevie Kim

Welcome to Episode 2789 of the Italian Wine Podcast. In this episode of On The Road Special Edition, Stevie Kim visits Castello ColleMassari and talks with Giuliano Guerrini, Agronomist at ColleMassari, who has spent 27 years working in the Montecucco DOC and knows this territory inside out. Through Giuliano’s perspective, we get a closer look at what makes Montecucco different, how the identity of the DOC has evolved over time, and the role ColleMassari has played in bringing greater recognition to this part of Tuscany. More about the winery: The history of the ColleMassari winery began when siblings Claudio Tipa and Maria Iris Bertarelli set out to revive an overlooked corner of Tuscany's Maremma region, just south of Montalcino. They acquired the estate and immediately converted the existing vineyards to organic farming, with all new plantings organic from the start. In 1999, the family purchased the 13th-century castle and hamlet of Montecucco, expanding the property's hospitality offerings. The winery itself, a striking work of contemporary architecture built into the hillside, opened in 2005, won the Fassa Bortolo International Prize for Sustainable Architecture in 2006, and was later named Gambero Rosso's Winery of the Year in 2014. Today the estate spans some 1,200 hectares, the majority left as wild habitat, with vineyards dedicated largely to Sangiovese and Vermentino. Giuseppe Di Gioia joined the group as CEO in September 2021, bringing prior experience from Zonin 1821 and Bertani. Connect: Website: https://collemassari.it/ Instagram: https://www.instagram.com/collemassari/  More about the host Stevie Kim: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check!  Connect:  Website: https://www.vinitaly.com/en/events/operawine/stevie-kim/  Instagram: https://www.instagram.com/steviekim222/?hl=en  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  Facebook: https://www.facebook.com/ItalianWinePodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  Youtube: https://www.youtube.com/@mammajumboshrimp   If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin!