EP #28: Fra maskinrummet. Loyalitetsprogrammet - måske virksomhedens største forandring! Vi samtaler med Rasmus fra Agillic og Stefan fra Matas

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Vores været Jonas Juul Jeppesen elsker og hader loyalitetsprogrammer. Medvært Frederik Weis Holst siger det ikke handler om abonnement men abonnentadfærd. Ekspert 1, Rasmus Houlind er optaget af den forpligtende personalisering. Og ekspert 2, Stefan Kirkedal forklarer, hvordan de hos hele Matas - i alle hjørner af forretningen - knokler med at tilsikre optimal SoW... Share-of-Wallet. Lyt med 🎧

Episode metadata supplied by the publisher feed · Published Sep 26, 2023

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EP #28: Fra maskinrummet. Loyalitetsprogrammet - måske virksomhedens største forandring! Vi samtaler med Rasmus fra Agillic og Stefan fra Matas

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