EPISODE · Jul 4, 2022 · 47 MIN
Ep 28: How Focusing On Foundation First Enabled Troubadour To Grow 50% Year On Year Since 2013
from Ecom Alphas · host Alpha Inbound
Abel and Samuel have an extremely unique outlook on business and building brands. Contrary to the 'acquisition first' approach, they did the opposite and went all-in on the product. For example, back in 2019 when everyone else was cutting back due to the Pandemic, Troubadour did about 12 months' worth of product development in 2 months - because of the huge capacity manufacturers had. This was just one of many great strategic moves Abel shared in this episode.Topics covered:Why BagsHow he met his co-founder SamuelThe moment they knew this could be a businessThe importance of sustainabilityHow other founders can educate themselves onThe steps in building their foundationWhy worth-of-mouth marketing always winsThe huge opportunity the pandemic presentedHow to find great talent for your brandThe Troubadour culture and valuesTROUBADOUR:https://www.troubadourgoods.com/https://www.linkedin.com/in/abelsamet/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
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Abel and Samuel have an extremely unique outlook on business and building brands. Contrary to the 'acquisition first' approach, they did the opposite and went all-in on the product. For example, back in 2019 when everyone else was cutting back due to the Pandemic, Troubadour did about 12 months' worth of product development in 2 months - because of the huge capacity manufacturers had. This was just one of many great strategic moves Abel shared in this episode. Topics covered: W...
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Ep 28: How Focusing On Foundation First Enabled Troubadour To Grow 50% Year On Year Since 2013
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