Ep 28: How Focusing On Foundation First Enabled Troubadour To Grow 50% Year On Year Since 2013

Abel and Samuel have an extremely unique outlook on business and building brands. Contrary to the 'acquisition first' approach, they did the opposite and went all-in on the product. For example, back in 2019 when everyone else was cutting back due to the Pandemic, Troubadour did about 12 months' worth of product development in 2 months - because of the huge capacity manufacturers had. This was just one of many great strategic moves Abel shared in this episode.Topics covered:Why BagsHow he met his co-founder SamuelThe moment they knew this could be a businessThe importance of sustainabilityHow other founders can educate themselves onThe steps in building their foundationWhy worth-of-mouth marketing always winsThe huge opportunity the pandemic presentedHow to find great talent for your brandThe Troubadour culture and valuesTROUBADOUR:https://www.troubadourgoods.com/https://www.linkedin.com/in/abelsamet/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha