EP 280 - Why 95% of Content Audits Fail (And How to Fix It) episode artwork

EPISODE · Apr 12, 2026 · 8 MIN

EP 280 - Why 95% of Content Audits Fail (And How to Fix It)

from Alt Marketing School · host Fab Giovanetti

New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

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EP 280 - Why 95% of Content Audits Fail (And How to Fix It)

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This episode was published on April 12, 2026.

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New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without...

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