EP 281 - Getting Reliable Results with AI Prompting with Nick Crawford

Join our Spring event season: https://amschool.click/classinsessionYou’ve tried AI. It’s given you something. But it’s not quite what you meant.In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterABOUT YOUR TEACHER 👩‍🏫Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.Want the TWIST framework resources? Click hereAI for Non-Techies: Click hereNick’s website: Click hereNick’s AI Power Hour: Book herePlatforms mentioned: ChatGPT, Claude, Gemini, Copilot, NotionCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify