EP 283 - London Marathon marketing: the race week campaigns brands can’t stop stealing

London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify