EP#284 : Ana Karina Cardenas: Un Error en Redes Puede Destruir Años de Trabajo

from Tertulia Dura Podcast · host Hamid Yaryura

En este episodio converso con Ana Cárdenas, consultora de negocios y especialista en reputación empresarial con más de 18 años asesorando líderes y organizaciones en comunicación estratégica y manejo de crisis.Ana ha trabajado de cerca con empresas que han tenido que enfrentar presión pública, entornos digitales hostiles y decisiones que podían afectar años de construcción de marca. Su enfoque es claro: la reputación no es marketing, es estrategia.Hablamos de liderazgo bajo fuego, errores comunes que cometen los CEOs cuando estalla una crisis y por qué hoy el poder depende de cómo se gestiona la percepción en redes sociales.Porque en esta era, no basta con hacer bien las cosas.Hay que saber reaccionar cuando todo el mundo está mirando.

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This episode is 1 hour and 33 minutes long.

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This episode was published on March 2, 2026.

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