EP 284 - Product Awards Series: Mperativ Co-Founder on Connecting Product and Revenue

In episode #4 of the Product Awards Series, Mperativ Co-Founder and CMO Daniel Raskin speaks with Ubiety Technologies CPO Nacho Andrade. According to Raskin, the roles of product management and marketing are intertwined, especially in the world of SaaS companies. Mperativ is focused on helping Chief Marketing Officers connect their activities to revenue, and how the CMO role is evolving to take more ownership of growth. They also discuss how product management is changing as companies specialize and become more sophisticated, creating new opportunities for businesses like Mperativ. Overall, the discussion offers insights on connecting product and revenue and the changing landscape of marketing and product management.