EP 286 - Why PREMIUM Pricing is a Game Changer

from Let's Talk Marketing w/NDUB · host Nathan Webster

Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key. Watch the full video HERE. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the LTM Podcast Shorts playlist.

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This episode is 31 minutes long.

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This episode was published on December 1, 2025.

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