Ep 29: Jacob of Thirsty Monkey – Acai Pioneer, Two-Time Kickboxing Champ & Building a Community Empire

In this episode of Everything Counts, host Jamie Small and co-host George Azzi sit down with Jacob, founder of Thirsty Monkey, two-time kickboxing world champion, gym owner and ultra marathon athlete.Jacob shares how he went from concrete yards to pioneering pure acai soft-serve in Australia, the gravity-fed machine breakthrough that changed everything, the COVID boom in Wentworth Point, and how TikTok community-building turned a single shop into 10+ stores moving 11 tonnes of acai. He takes us deep into the Amazon, the loss of his father in a bombing in Iraq, stepping up as the man of the house, and the discipline that turned pain into championships and a thriving brand.From melted peanut butter virals to no-excuse leadership and being a present father, this is a raw conversation on mindset, sacrifice and why everything counts.Sponsors:Those Ones Underwear - https://www.thoseones.com.au/World Gym - https://www.worldgym.com.au/gyms/macquarie-parkThe Grey - https://www.thegrey.au/MMNTS - https://www.mmnts.com.au/ Recorded and produced at The Grey Creative Caringbah