EPISODE · Jul 11, 2022 · 1H 1M
Ep 29: Retired Athlete Rob Fraser On Building The #1 Performance Sock Company In The World
from Ecom Alphas · host Alpha Inbound
How closely related do you think sport is to business?Well, Rob Fraser would know - he's an ex-pro mountain baker and used to be the top 2 in his country, Canada.But he made the hard decision to quit that life and go all-in on entrepreneurship.After bootstrapping Outway (formerly known as Endure) to $10M, it's safe to say the perseverance, practice, persistence, pressure, and passion he experienced having been an ex-pro athlete sure paid off.Here's what we covered:Rob's mission in this industryLife as a pro mountain bikerWhy he decided to quitStarting his brand around socksPartnering with the wrong personThe experience of buying his own company backWhat it felt like negotiating his lifes workHow they grew so rapidly to $10M in salesWhy they needed to rebrandHow Rob thinks brands are just like humansThe 3 key ingredients to every brandAdvice for new entrepreneursOUTWAY:https://www.outway.com/https://www.linkedin.com/in/robbfraser/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha
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How closely related do you think sport is to business? Well, Rob Fraser would know - he's an ex-pro mountain baker and used to be the top 2 in his country, Canada. But he made the hard decision to quit that life and go all-in on entrepreneurship. After bootstrapping Outway (formerly known as Endure) to $10M, it's safe to say the perseverance, practice, persistence, pressure, and passion he experienced having been an ex-pro athlete sure paid off. Here's what we covered: Rob's mission in th...
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Ep 29: Retired Athlete Rob Fraser On Building The #1 Performance Sock Company In The World
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