EP 296 - Product Awards Series: Novo Director of Product on Balancing Customer Needs and Business Outcomes

In episode 7 of the Product Awards Series, Ubiety Techologies CPO Nacho Andrade interviews Novo Director of Product Roger Liu. Liu discusses the importance of balancing customer needs and business outcomes. He underscores the crucial role of robust internal communication and swift execution, which he views as the pillars of successful product creation. Liu emphasizes the importance of correctly identifying target markets, a strategy that has significantly influenced Novo's product development process. As a proponent of urgency in product release, Liu believes in maintaining high-quality standards while rapidly responding to market needs. For those aspiring to join product management, Liu advises developing a customer-centric mindset, improving communication skills, and gaining a deep understanding of stakeholder management.