Ep. 3 | Capital, Culture and Control #businessofinfluence

In this episode of Business of Influence, host Leroy Marc sits down with Craig Jacobs, fashion designer, columnist and entrepreneur, to unpack the evolving landscape of media in Africa and the shifting relationship between legacy and digital platforms.From the rise of journalists as personal brands to the enduring value of credibility in legacy media, Craig reflects on how influence has moved from institutions to individuals and what that means for trust, authorship and cultural authority.This conversation explores the tension between speed and accuracy in the digital age, why traditional media still plays a critical role in validating information, and how African media can evolve sustainably without losing its integrity.Craig also shares his perspective as a storyteller across industries, balancing fashion, writing and brand consulting while navigating a media ecosystem that is constantly redefining itself.If you are thinking about influence, media or the future of storytelling, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Craig: https://www.instagram.com/craigbjacobs/Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#BusinessOfInfluence #AfricanMedia #MediaEvolution