Ep. 3: Fostering Employees’ Personal Brands at Carroll Community College

The marketing team at Carroll Community College sought to enhance the profile of the College’s staff, including senior leadership. Through a collaboration between today’s guests, Maya Demishkevich, Chief Marketing Officer, and Kristie Crumely, Associate Provost for Student Affairs and Marketing, Carroll launched a series of workshops titled ‘LinkedIn Impact: Elevating Your Career and Carroll.’ The workshops aim to train faculty and staff to identify their core values, create content pillars, and develop a LinkedIn strategy to enhance their personal brands and the College. Join us as we learn how Maya and Kristie got this initiative off the ground, allowing Carroll faculty and staff to engage in national conversations around their subject matter expertise.Guest Names: Maya Demishkevich, Chief Marketing OfficerKristie Crumely, Associate Provost for Student Affairs and MarketingGuest Social Handles:   Find Maya on LinkedIn: https://www.linkedin.com/in/mayademishkevich/Maya's Website: https://mayademishkevich.com/Maya's Podcast: https://mayademishkevich.com/podcast/Maya's LinkedIn: https://www.linkedin.com/in/mayademishkevich/Maya's Instagram: https://www.instagram.com/mycollegecrusader/Find Kristie on LinkedIn: https://www.linkedin.com/in/kristiecrumley/  Guest Bios: Maya Demishkevich is a chief marketing officer at Carroll Community College in Westminster, Maryland. She has over 15 years of experience in higher education, ranging from leading marketing, communications and retention initiatives and teaching undergraduate and doctoral level courses to developing programs. She is also a host of a community college focused podcast, the Hidden Gem.Dr. Kristie Crumley currently serves as the Associate Provost for Student Affairs and Marketing at Carroll Community College. She oversees the Student Affairs division of the College, which comprises, Admissions, Advising, Transfer and Retention, Records and Registration, Financial Aid, Student Engagement, Disability Support Services and Student Care and Integrity. In addition, she has oversight for the Marketing and Creative Services department for the College. Dr. Crumley is known as an enthusiastic educator and collaborative administrator with a student-centered philosophy. She is passionate about student development and engagement leading to the achievement of academic, transfer and career goals.Prior to her position as Associate Provost, she served in a variety of positions at Carroll Community College, including Director of Student Life, Senior Director of Student Engagement and Completion, and Dean of Student Affairs. Before moving into Student Affairs, she served as an Assistant Professor in the Mathematics Department for 5 years in a full-time position and 2 years as an adjunct professor. Dr. Crumley taught a variety of courses including Calculus 1 and 2, Precalculus, Introduction to College Mathematics, Transitional Math, Geometry, and Mathematical Concepts and Structures. Dr. Crumley also developed and served as Director of the Hill Scholars Program for 13 years.Before coming to Carroll Community College, Dr. Crumley taught mathematics at Damascus High School in Montgomery County, Maryland for 6 years. While at Damascus, she taught Algebra 1 and 2, Geometry, and Advanced Placement Calculus. She also coached varsity girl’s lacrosse, junior varsity field hockey, and served as the Student Government Association advisor."Dr. Crumley holds a bachelor’s degree in mathematics from American University, a master’s degree in education, with a focus on curriculum and instruction from Western Maryland College, and a Doctorate degree in Management from the University of Maryland, University College.