Ep. 3: Heather Freemont talks speed to lead and new ways to level up your recruitment and senior care brand

In episode 3 of the Canopy IQ podcast, host Adam Wilesnky is joined by Heather Freemont, for a conversation on speed to lead, effective recruitment, branding, and much more. Heather is the Senior Vice President of Sales and Marketing at Maplewood Senior Living. In this episode, Heather and Adam discuss ways in which the senior living industry has changed over the last five years, including: employee recruitment and labor supply, branding, marketing, occupancy challenges. Heather discusses how operators can focus their recruitment, enhancing your strategy and positioning through research and analysis, and what makes up a successful senior care brand. The CanopyIQ podcast is presented by Canopy, a digital advertising agency specializing in location-based marketing. Learn more by visiting canopyadco.com.