Ep 3: How 3 Childhood Friends Grew a Multi 7-figure CBD Brand in under 3 years.

Enter Chris, Ken, and Brendan from Highline Wellness.It all started with their last collegiate game of Lacrosse.They lost to a team they should've beat.Knowing they could have done more preparation, left them full of regret.Years later, Chris stumbled across a Gary V video talking about getting started and asking the question: "What's the worse possible scenario?".It got him thinking back to that moment.He didn't want to live with regrets.Now it just so happens Chris and Brendan had talked about their dream of starting a brand in the CBD space...And after a quick conversation with Ken, it all made sense.It was time to bring back that competitive drive but this time in business.That was back in 2019...On the mark of Highline's 3 year anniversary, we have a chat with these 3 friends to uncover this unique story.We touched on:How to work with friendsWhy their biggest failure was their biggest successThe challenges of running a CBD brandBuilding a Brand Ambassador Program at ScaleExperience working with Marketing Agencies [And Alpha Inbound] Remember to hit follow if you enjoyed the episode & share it with a friend.We'll be back next week with another Ecom Alpha!- Stay True to yourself.Chris Roth:  www.linkedin.com/in/chris-roth-18a821181/Brendan Rogers: www.linkedin.com/in/brendan-rogers-63676328/Ken Wright: www.linkedin.com/in/kenneth-wright-71668547/Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/