Ep. 3 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

Episode 3 of the Data Center Go-to-Market podcast discusses strategies for improving lead generation, building buyer personas, developing sustainable power solutions, building industry community, growing market share, and more. Host Joshua Feinberg provides insights on understanding customers, intercepting prospects early, and focusing marketing and sales efforts. Key takeaways include emphasizing empathy, educating partners and clients, and optimizing processes around customer success. #datacentergtm #dcsmi #DataCenter #datacenterchannel #datacenterpartner #sustainability #microgrid #cloud #networkinfrastructure #datacentre0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast0:30 Data Center Go-to-Market, Sales, and Marketing Q&A2:30 How to improve lead generation for data center channel strategy and partner ecosystem development7:46 How to improve data center prospecting and closing13:32 How to market and sell sustainable data center power solutions and microgrids18:37 How to build a community with cloud, data center, and network infrastructure professionals23:56 How to grow data center market share above-market growth29:08 How to build go-to-market (GTM) for data centres33:50 How data center recruiters can improve new client acquisition in colocation37:56 Marketing tips for carrier-neutral data center services