EPISODE · Sep 16, 2019 · 8 MIN
Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more
from The Unofficial TikTok Shop Podcast with Jordan West · host Jordan West
Send us a textIn this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.What is a "Vanity Metric"?A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.Your KPIs should tell you the full story.Examples of vanity metrics:Goal: Purchases Vanity Metric: Impressions, Clicks, Add to Cart KPI: Purchases, ROAS, Conversion ValueDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
What this episode covers
Send us a textIn this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.What is a "Vanity Metric"?A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.Your KPIs should tell you the full story.Examples of vanity metrics:Goal: Purchases Vanity Metric: Impressions, Clicks, Add to Cart KPI: Purchases, ROAS, Conversion ValueDo you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an ecommerce business of your own? Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline
NOW PLAYING
Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more
No transcript for this episode yet
Similar Episodes
Dec 5, 2025 ·50m
Oct 9, 2025 ·33m
Oct 3, 2025 ·40m
Sep 11, 2025 ·31m
Aug 27, 2025 ·39m
Aug 18, 2025 ·54m