Ep. 3. Systems > Willpower: Mom of 3, Still Closing - with Lynnice Wolf, VP Brand & Growth @ Immuta

If your calendar is chaotic, your pipeline doesn’t have to be. Because “doing it all” isn’t the flex—systems are. And Lynnice Wolf came with receipts. In this episode of Her Path to Revenue, Janelle Amos sits down with Lynnice Wolf—VP of Corporate Marketing at Immuta, a proven revenue-driving marketing leader who’s generated $121M+ in new business, boosted enterprise ACV, and helped fuel major pipeline growth across cybersecurity and data. Oh—and she’s also a mom of three girls and the host of She Pack, where she’s raising the next generation of female leaders while still shipping results in real time. This episode is equal parts boardroom energy and real-life survival strategy—from 5AM routines and mindset resets to how brand becomes a revenue multiplier in a market full of noise. In this episode, we get into: The confidence combo that never fails: red lipstick + “Till I Collapse” (yes, really) Why you don’t rise to your goals—you rise to your systems (and how Lynnice runs hers at home) The three anchors that keep her steady: flow, intentionality, and systems The corporate marketing glow-up: how brand and storytelling drive pipeline—not just awareness What’s actually moving the needle in 2026: narrative-led storytelling, PR, and AI-first search How to learn fast as a leader: hiring smarter, staying curious, and living in the copilot seat If you’re building revenue while building a life—and you’re tired of white-knuckling your way through both—this episode will feel like a deep breath and a strategy session. Put your hoops on. Put the systems in place. Then add the red lipstick and go win. -- Follow Lynnice on LinkedIn: https://www.linkedin.com/in/lynnicewolf/